What are Tracking Pixels? and How Do They Work?  The Complete Guide.

What are Tracking Pixels? and How Do They Work? The Complete Guide.


What Are Tracking Pixels? The Complete Guide.

What are tracking pixels? Have you ever seen an ad show up for something you were literary targeting on a Facebook page or a Google website? Have you ever stopped to think about how this even happens? Well, here is the Answer-Tracking Pixels.  Platforms such as Facebook and AdWords provide this tool to website, page, and account owners to help them gather information about visitors/users. You can easily add a pixel ID on these platforms then use URLs to optimize your online marketing. So if you do online marketing using such channels, here’s a tracking pixels guide for you.

What are tracking pixels?

A tracking pixel is a tiny invisible pixel-sized image that collects comprehensive knowledge about website users and enables you to know how customers behave on your site. That for website owners can be viewed as a conversion tracking tool geared at improving marketing strategies.

To help complete answer the question ‘What are tracking Pixels?’ let’s look at a few famous examples:


Google tag manager.

This superb tool allows you to combine tons of pixels into one single pixel you can easily manage. The Container ID must be correct for the pixel to track events.

What are tracking pixels?

e.g. GTM-ABC123DE

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Facebook pixel.

Is it still unclear and confusing what are tracking pixels? This one will be easier for you to understand. It is just a 16 digits Pixel ID (example: 1234567890123456) that does great in the conversion tracking, optimization, and remarketing. Note that for user events to be tracked, you need to add the correct value.

e.g. 1234567890123456


Google AdWords Conversion Pixel.

This tool, in the form of a Pixel ID, is perfect at tracking customer’s activity by monitoring how they click ads. The Pixel ID has three components: an AW, 11 digits, and lastly a mix of 19 characters (e.g. AW-12345678901/ABCDEFGHIJKLMNOPQRST) and must be added the correct value for the user events to be monitored.



LinkedIn Insight Tag.

For a comprehensive and detailed reporting and surveying of website visitors, this is the tracking pixel to go for LinkedIn Insight Tag is in the form of a lightweight JavaScript code (example: 123456) and is very effective at tracking conversions and retargeting website visitors. With this tool, you will do more than just collecting information from your website users. On suggesting and displaying the most relevant ads to your users, the tag also gives your users extra insights to help them interact better with the ads.

e.g. 123456

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Twitter Pixel Tag.

This social platform is not left out in this too. The Twitter Pixel tool helps you monitor how users engage with the ads on your Twitter page. That is crucial as it helps measure the return on investment you are making using this platform for marketing.

e.g. 123456789

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AdRoll Pixel Tag.

For this tag to be generated, you need to first create an AdRoll account. The

Adroll Pixel ID is made up of two components: the ‘adroll_adv_id’ (X) and the ‘adroll_pix_id’ (Y) Which are the Advertiser ID and the Pixel ID, respectively. These two are separated by a slash (example: adroll_adv_id/ adroll_pix_id).

e.g. adroll_adv_id/adroll_pix_id

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Quora Pixel Tag.

Rounding up our ‘what are tracking pixels?’ guide is the highly effective Quora Pixel tag. The Quora Pixel ID is made up of a combination of digits and characters (example: 1a79a4d60de6718e8e5b326e338ae533). The tool tracks traffic and conversions by identifying how many people visit your site and the actions they take there.

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